Can Kodak save itself?

The news for Kodak is not looking good.  They managed to sell part of their business to raise cash, but I wonder how long they can keep things going. They are making a loss, and it seems they’re printer business is the only area with real growth. 

Kodak however could do one thing to turn things around. Stop focusing your business on compact cameras and get into the system camera business, and they don;t even need to create a CSC, or mirrorless or whatever they’re calling them these days (My personal favourite is Electronic Viewfinder Interchangeable Lens – that’s a good acronym.) All Kodak have to do is retro fit a manual focus camera with Pentax K mount. (I’d go with something like the ME-Super). Slap a good APS-C  sized sensor in it, and you have a manual focus digital SLR with access to cheap and plentiful PK mount lenses. Now that would be fantastic. Price it the same as an entry level Digital SLR and it would fly off the shelves.

Next you fit one with a full frame sensor and charge more and with all the hype, Kodak become relevant as an imaging company once more. Fuji have kind of caught the vision for this with the X100 and the X10. The X100 was a gamble, but it is one that seems to have gone down well with photographers. Their next gamble will be the new mirrorless system and it will be interesting to see if Fuji can pull it off. 

Only time will tell if Kodak pull a rabbit out of the fiscal hat in the next year or two, but one thing is for sure, I don’t see them creating the killer camera.



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